[Person photo]

Omid Fotuhi

Research Associate,

Research Interests

A surge of multi-disciplinary research has demonstrated the increasingly vital importance of non-cognitive factors in predicting long-term success and well-being in myriad important domains, such as health, athletics, and education. Existing research provides strong evidence that the way people react to challenge and interpret early difficulties can have a large effect on long-term success. Most relevant, interventions that redirect maladaptive beliefs about challenges and setbacks can improve persistence, performance, and well-being. My goal in my work is threefold: (1) to identify psychological barriers that interrupt performance and achievement; (2) to design, implement, and evaluate precise psychological interventions to mitigate the limiting effects of psychological vulnerabilities; and(3) to to bridge the gap between research and practice in important motivational domains.

Fotuhi, O., & Cohen, G. L. (2015). Self affirmation intervention and the reduction of addictive behaviors. In C. A. Kopetz & C. W. Lejuez, J. (Eds.), Addictions: A social psychological perspective (pp. 286-300). Routledge.

Fotuhi, O. (2014). Toward a tobacco-free society. In Insel, P., Roth, W.T., Price, K. (Eds.). Core concept in health: Thirteenth edition (pp. 292-326). New York: McGraw-Hill.

Fotuhi, O., Fong, G. T., Zanna, M. P., Borland, R., Yong, H.H., Kin, F., & Cummings, K. M. (2013). Patterns of cognitive dissonance-reduction beliefs among smokers: A longitudinal analysis from the International Tobacco Control (ITC) four country survey. Tobacco Control, 22, 52-58.

Fotuhi, O. (2013). Toward a tobacco-free society. In Insel, P., Roth, W.T., Price, K. (Eds.). Core concept in health: Thirteenth edition (pp. 296-323). New York: McGraw-Hill.

Omid Fotuhi has been selected as one of the first recipients of the University of Pittsburgh's Personalized Education Grants Program. He was awarded for "Non-Cognitive Skills and Psychological Resilience Training for Students and Faculty: An Adaptive Mindset Toolkit for the Modern Education Experience."

April 16, 2018


Awarded funding from the Higher Education Quality Council of Ontario (HEQCO) Access and Retention Consortium in 2015.

Awarded the Robin Hood Prize for "Scalable Technology Solutions to Help Students Graduate" in 2014.

Received a Lumina Foundation & ideas42 grant for "Nudging for Success: Breaking Behavioral Barriers Through the Financial Aid System" in 2014.

Awarded the Institute for Research in the Social Sciences (IRISS) Seed Grant for Research Project in 2014.

Received the HopeLab Research Grant on Innovative Interventions in 2013.